An automotive brand approached the Parisian agency with a task of creating an experience of a new car technology that allows its clients to experience semi-autonomous driving and assisted driving/parking. The goal was to make an accessible experience of a test drive in many European locations. There were two new features that needed to be showcased within a dealership setting.
The experience had to be accessible and attractive to the clients. My team and I came up with several ideas and interactions and my task was to visualize the pitch in a comprehensive way. With Blender 3D, Adobe Illustrator and Adobe Photoshop, I was able to achieve the desired aesthetic and make the pitch easy to grasp for the client. Two features that needed to be showcased in European dealerships were:
• Semi - autonomous parking: the car stops if it senses there is something that can cause collision
• Semi - autonomous driving: the car's auto-pilot feature allows the driver to put less effort into driving