An automotive brand released a new car technology that allows its clients to experience semi-autonomous driving and feel more confident while driving and parking. The brand's goal was to make this type of experience more accessible to dealerships in Europe that do not have this kind of car for test drives. There were two new features that needed to be showcased, so my team's task was to come up with various ideas on how this technology can be showcased in a dealership setting.
The main objective was to make the experience comprehensible, accessible and attractive to the clients. My team came up with several ideas and interactions, and we needed to pitch those ideas to the automotive brand. My task was to present those ideas visually in a clear way. With 3D and Adobe Illustrator and Adobe Photoshop, we were able to achieve the desired aesthetic and make the ideas easy to grasp.
Three features of the car needed to be presented.
1. Semi - autonomous parking. The car stops if it senses there is something that can cause collision.
2. Semi - autonomous driving. The car's auto-pilot feature allows the driver to put less effort into driving.