Atrium is a store that specializes in high-end building products such as tile, paint, wallpaper, doors, parquet floors, plumbing materials etc. The client wanted a store that could cater to a demographic that is not too knowledgeable in construction and materials required. The goal was to create an identity of a store that associated with nesting, home-making and comfort.
The logo contains two elements: the shape of a house and a nest. The client wanted a logo that contains a shape or a pattern that later can be implemented in other branding materials. The typeface used for the logo is Montserrat which is a very distinctive typeface as well as universal. It can be used for both web and print because of its elegant simplicity and elegance.